JACKSONVILLE, Ore. (AP) — Bill and Barbara Steele moved to this sleepy corner of Oregon to start their own winery after successful, high-powered business careers.
Now, more than a decade later and with award-winning wine to show for their hard work, they are adding a new crop: marijuana.
Oregon’s legalization of recreational cannabis two years ago created room for entrepreneurial cross-pollination in this fertile region abutting California’s so-called Emerald Triangle, a well-known nirvana for outdoor weed cultivation.
Recreational marijuana won’t be legal in California until next year, but a few miles north of the border in Oregon, a handful of winemakers are experimenting with cannabis in hopes of increasing their appeal among young consumers and in niche markets.
“Baby boomers are drinking less. Millennials are coming into their time, economically, where in 2016 they were the fastest-growing consumers of wine, both in dollars and volume,” said Barbara Steele, who runs Cowhorn Vineyard Garden in rural