California’s hospitality industry is cranking up to incorporate the launch of recreational marijuana with premium offerings of cannabis edibles, aphrodisiacs, and a revived drug culture party sound.
The Standard Hotel announced that it is working with West Hollywood to secure an adult license to open a luxurious store that will feature smokes, vapes, lotions, and edibles for California’s January 1 launch of recreational marijuana.
According to the LA Weekly’s interview with CEO and managing partner of Standard International Amar Lalvani, “The Standard is proud to be at the forefront of this cultural shift, becoming the first hospitality company to enhance our guests’ experience in this manner.”
With cannabis gaining the cachet of wellness, awareness and discovery, the swankiest location on the Sunset Strip will stock the super-premium Lord Jones line of “naturally flavored fruit gumdrops, chocolates and body lotions boosted with CBD — a non-psychoactive and painkilling component of cannabis.”
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