Whether you call it weed, marijuana, pot, or something else, it’s clear that the business of cannabis is shifting. Its long-awaited legalization in pockets across the country has created an above-ground market for a product that served its users well even when it was shrouded in illegality and stigma.
Advocates who know the business well fast-forward through the usual talking points—comparisons to alcohol, distinctions from tobacco, vague medical benefits—and get down to the science of how cannabis affects the human body.
Adrian Sedlin, CEO of luxury cannabis company Canndescent, gave Brides an overview: “Cannabis has a much broader range [than alcohol]. The endocannabinoid system controls how your cells communicate with each other. Your head has CB1 receptors, and your body has CB2 receptors. Your body produces cannabinoids
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