The Crypto Report
The exchange giant Coinbase is seeking a trademark for “BUIDL,” a popular term that is used by some segments of the cryptocurrency community, a report by CoinDesk said in citing public records.
In an October 2 filing with the United States Patent and Trademark Office (USPTO), the San Francisco–based tech unicorn wants “BUIDL” to become one of the company’s protected brand names.
“BUIDL, not HODL,” a rallying cry in the blockchain developer community first noted on CoinDesk in 2015, is meant to suggest that building real-world use cases is just as valuable as the hoarding of crypto assets.
The USPTO website said the application will be assigned to an examining attorney about three months after the filing date.
The United States Department of Homeland Security (DHS) is seeking blockchain-based solutions from startups to prevent the forgery and counterfeiting of