Cura Cannabis, which claims to be the biggest company in Oregon’s legalized marijuana market, sued a rival in California on Friday over anonymous social media posts.
Portland-based Cura alleges a competitor, Bloom Farms, created fake social media accounts to highlight sexual assault allegations against Cura investor and former chief executive Nitin Khanna.
“(Bloom Farms) wanted to use false statements to induce retailers to stop selling Cura products, get consumers to stop buying Cura products, to divert sales of Cura’s products to themselves and to other competitors, to harm Cura’s ability to fundraise, and to reduce competition in the cannabis industry,” Cura charged in its lawsuit, filed in Alameda County Superior Court in California.
The Portland Business Journal reported the suit Friday.
Cura sells wholesale cannabis oil to retailers under the brand name Select Oils. It asserts that the social media campaign against it succeeded in undermining its reputation