This weekend, during the biggest sports event of the year, a new commercial will kick up a storm during the Super Bowl. Fast food restaurant chain Carl’s Jr. will run a 30-second-spot featuring the vegan Beyond Meat Beyond Burger.
The commercial marks the first time a vegan meat advert will appear on the biggest ad stage in the world. Following its debut at the Super Bowl, the Carl’s Jr. ad will run in all of its restaurant markets across the United States.
Carl’s Jr. began selling the vegan meat patty, marketed as a spin-off from the chain’s “Famous Star Burger,” last month.
“We know people are looking for options – in fact, roughly one-third of consumers identify as flexitarians – and we’re thrilled to partner with Beyond Meat to bring more delicious, irresistible flavors to our menu,” Jason Marker, CEO of Carl’s Jr.