Day in the Life: Merriam-Webster’s social media manager subtweets truth to power

lauren_crop_largeThe year is 2017, and the resistance is being led by a dictionary.

Merriam-Webster’s Twitter account has become a delight in the months leading up to and following the election. It subtweets Donald Trump and his administration; it wryly speaks truth to power through cold, hard vocabulary.

For example, when Trump aide Kellyanne Conway mentioned “alternative facts,” it tweeted this:

But the woman behind the account — content and social media manager Lauren Naturale — insists she’s not being overtly political. While the new attention is strange, it’s also exciting. But, she said, “We’ve been doing a lot of interesting things for a while. And we’re not political, so

... read more at: https://digiday.com/careers/day-life-woke-social-medeia-manager-runs-merriam-webster-twitter-account/

by