Cannabis retailers look for some love with campaigns, promotions for Valentine’s Day

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A Valentine’s display of grinders and pipes at Nuvo Cannabis in Fort Saskatchewan, Alta., on Feb. 12, 2019.

Amber Bracken/The Globe and Mail

This Valentine’s season, some recreational cannabis companies have been trying to draw a link between their products and the romantic holiday that has been a boon for florists, greeting card publishers and chocolate makers for years.

For the past two weeks, Aurora Cannabis Inc. has been running a campaign in Alberta promoting a strain of cannabis sativa under the AltaVie Cabaret brand. The campaign includes posters and some digital videos in 35 stores in the

... read more at: https://www.theglobeandmail.com/cannabis/article-cannabis-retailers-look-for-some-love-with-campaigns-promotions-for/

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