One of the first brands to speak to Canadian women, Van der Pop, was founded by April Pride after she realized her husband’s NFL-branded pipe didn’t exactly suit her taste. She began by creating a line of chic accessories but quickly realized that there was a bigger conversation to be had about women’s cannabis consumption.
Senior brand manager Lauren Pryor says femme-focused brands like Van der Pop are important for two reasons: Not only do they help to address the different effects that cannabis can have on the female body; they also work to dispel societal stigmas around cannabis consumption that prevent women from discussing their use.
But what sets Van der Pop apart? Pryor said it has to do with thought leadership and an emphasis on research, like Van der Pop’s recurring Women Weed study.
In addition to offering a selection of feminine