Over the past several years, we’ve watched Americans undergo a seismic shift around their perspective on cannabis. Typically, conservative groups like baby boomers and professional golfers have all embraced the plant in larger numbers as of late. Women have popularized alternative consumption methods, like edibles and topicals. And the wellness world is obsessed with CBD oil.
But as much as things change, they also stay the same. A new study found that despite this dramatic turn, most cannabis users predominantly choose smoking as their consumption preference and love listening to rock music while doing so. The Summer of Love happened more than 50 years ago, but its influence hasn’t really gone away.
Marketing firm Ipsos teamed with PAX Labs to survey more than 2,700 American and Canadian adults aged 21 and over to learn more about modern cannabis trends. (Only